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VIDEOS
Gen AI Is Helping to Drive Innovation for Advertisers:...
LAS VEGAS – Generative artificial intelligence, the technology that powers popular...
Activision Blizzard Thinks Advertisers Should Pay Attention...
MARCO ISLAND, FL — It is forecast to reach $109.6 billion globally this year – but...
Retail Media Networks Unify Goals for Brands, Merchants:...
MARCO ISLAND, FL – Retailers that sell advertising have carved out a significant...
Cutting Carbon Emissions Requires Group Effort for Ad Industry:...
MARCO ISLAND, FL – Because media and marketing activities consume energy, they have...
CTV Advertising Needs Better Pricing for Brands: OMD’s...
LAS VEGAS – Millions of households have connected their televisions directly to...
AI Igniting Retail Media For Albertson’s Muppidi
LAS VEGAS — At the Consumer Electronics Show (CES), two of the the fastest-emerging...
Advanced Advertising Is Big Step Toward Media Convergence:...
LAS VEGAS – Media companies for years have embraced technology to help advertisers...
‘The Earth Is Literally On Fire’: Sharethrough’s Maguire...
MARCO ISLAND, FL — The imperative for sustainability has never been more critical,...
Preparing for a Cookieless Future: Matt Lattman, Discover...
LAS VEGAS — With Google’s on-again, off-again cookie deprecation plans now having...
Artificial Intelligence Provides Key Insights from Big...
LAS VEGAS – Popular apps such as ChatGPT and DALL-E have showcased the growing capabilities...
‘Total Commerce’ Needs A Shared Language: UM Worldwide’s...
MARCO ISLAND, FL — In an era where digital storefronts are just a click away, the...
Index Exchange’s Casale Launches Marketplaces, For Integration...
In a landscape where ad tech integrations can be as complex as they are necessary,...
How MRI-Simmons Is Adapting To High-Velocity Consumer Data
LAS VEGAS — A veteran audience insights agency is endeavoring to pivot from “passive”...
Marketers Have Multiple Data Signals to Supplant Cookies:...
LAS VEGAS – Alphabet Inc.’s Google this year began its long-publicized effort to...
IAB’s Tiffith Warns Against Overregulation in Digital Advertising
MARCO ISLAND, FL — As the Federal Trade Commission (FTC) revisits its rules on auto-renewals...
Magnite’s Barrett Sees A ClearLine To Programmatic Maturity,...
In a digital advertising marketplace, how can programmatic continue its advance...